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	<title>Comments on: Red Bull gives you wings</title>
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	<link>http://www.upgradereality.com/red-bull-gives-you-wings</link>
	<description>Upgrade Reality</description>
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		<title>By: raquel</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-1115</link>
		<dc:creator>raquel</dc:creator>
		<pubDate>Fri, 09 Oct 2009 13:32:42 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-1115</guid>
		<description>Hi Diggy,

Where can I get formal information about the RB gives you wings campaign? I am doing a project on that campaign as part of my MBA course</description>
		<content:encoded><![CDATA[<p>Hi Diggy,</p>
<p>Where can I get formal information about the RB gives you wings campaign? I am doing a project on that campaign as part of my MBA course</p>
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	<item>
		<title>By: Diggy - UpgradeReality.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-1090</link>
		<dc:creator>Diggy - UpgradeReality.com</dc:creator>
		<pubDate>Thu, 08 Oct 2009 11:39:58 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-1090</guid>
		<description>Heya Ibrahim!
Welcome to Upgradereality! :)
Glad to have you as a reader, and anytime you wanna send me an email with a question or just to chat, do it ;)

have an awesome day!</description>
		<content:encoded><![CDATA[<p>Heya Ibrahim!<br />
Welcome to Upgradereality! <img src='http://www.upgradereality.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Glad to have you as a reader, and anytime you wanna send me an email with a question or just to chat, do it <img src='http://www.upgradereality.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>have an awesome day!</p>
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		<title>By: Ibrahim &#124; ZenCollegeLife.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-1084</link>
		<dc:creator>Ibrahim &#124; ZenCollegeLife.com</dc:creator>
		<pubDate>Thu, 08 Oct 2009 00:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-1084</guid>
		<description>Hey, great stuff!  I really like your perspective on Self Improvement.  You&#039;ve got a subscriber in me, and I&#039;ll be coming around often!
.-= Ibrahim &#124; ZenCollegeLife.com´s last blog ..&lt;a href=&quot;http://feedproxy.google.com/~r/Zencollegelife/~3/Wk9Mdswyj9M/&quot; rel=&quot;nofollow&quot;&gt;12 Tips For the Perfect Dorm&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Hey, great stuff!  I really like your perspective on Self Improvement.  You&#8217;ve got a subscriber in me, and I&#8217;ll be coming around often!<br />
.-= Ibrahim | ZenCollegeLife.com´s last blog ..<a href="http://feedproxy.google.com/~r/Zencollegelife/~3/Wk9Mdswyj9M/" rel="nofollow">12 Tips For the Perfect Dorm</a> =-.</p>
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		<title>By: Diggy - UpgradeReality.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-550</link>
		<dc:creator>Diggy - UpgradeReality.com</dc:creator>
		<pubDate>Mon, 07 Sep 2009 12:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-550</guid>
		<description>You must have seen some amazing secrets and tactics watching the giants do battle.

I think it&#039;s all about brain-washing and repetition to get people to associate a certain product with a condition or word.

Say Tomato sauce, what comes to mind? For me its Heinz.

Energy Drink? Red Bull

Etc etc :)

Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>You must have seen some amazing secrets and tactics watching the giants do battle.</p>
<p>I think it&#8217;s all about brain-washing and repetition to get people to associate a certain product with a condition or word.</p>
<p>Say Tomato sauce, what comes to mind? For me its Heinz.</p>
<p>Energy Drink? Red Bull</p>
<p>Etc etc <img src='http://www.upgradereality.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Thanks for sharing!</p>
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		<title>By: Faramarz - Anxious Candy</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-546</link>
		<dc:creator>Faramarz - Anxious Candy</dc:creator>
		<pubDate>Mon, 07 Sep 2009 11:52:45 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-546</guid>
		<description>I know about the power of marketing more than anyone having worked at the top of companies such as Shell and Unilever. Most people have no idea about the millions of dollars and years of hard work that go into something as simple as Vaseline or Spaghetti sauce</description>
		<content:encoded><![CDATA[<p>I know about the power of marketing more than anyone having worked at the top of companies such as Shell and Unilever. Most people have no idea about the millions of dollars and years of hard work that go into something as simple as Vaseline or Spaghetti sauce</p>
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		<title>By: Dalibor Ružić</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-523</link>
		<dc:creator>Dalibor Ružić</dc:creator>
		<pubDate>Fri, 04 Sep 2009 17:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-523</guid>
		<description>Yes this is example of what marketing can do. Build company from nothing. 

My favourite example is Despair Inc., they really don&#039;t produce anything that is useful by itself, it&#039;s all good unconventional marketing.</description>
		<content:encoded><![CDATA[<p>Yes this is example of what marketing can do. Build company from nothing. </p>
<p>My favourite example is Despair Inc., they really don&#8217;t produce anything that is useful by itself, it&#8217;s all good unconventional marketing.</p>
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	<item>
		<title>By: Diggy - UpgradeReality.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-521</link>
		<dc:creator>Diggy - UpgradeReality.com</dc:creator>
		<pubDate>Fri, 04 Sep 2009 12:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-521</guid>
		<description>Hey Yavor!

Welcome! Great to see you here!

You&#039;re welcome, I&#039;m glad you enjoyed the article. I think the best way to learn is to study those who have already achieved what we want to achieve!

Have a fabulous weekend!</description>
		<content:encoded><![CDATA[<p>Hey Yavor!</p>
<p>Welcome! Great to see you here!</p>
<p>You&#8217;re welcome, I&#8217;m glad you enjoyed the article. I think the best way to learn is to study those who have already achieved what we want to achieve!</p>
<p>Have a fabulous weekend!</p>
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	<item>
		<title>By: Yavor</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-520</link>
		<dc:creator>Yavor</dc:creator>
		<pubDate>Fri, 04 Sep 2009 11:48:39 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-520</guid>
		<description>Diggy - reading biographies/autobiographies, or case studies of successful businesses is always a good idea. Thanks for this - one of the things I do is model the things others do to get the same result. I guess the take home message here is that we can create a new, unique, edgy identity (no matter if we are speaking about a product, or about OURSELVES).

Cheers,

Yavor</description>
		<content:encoded><![CDATA[<p>Diggy &#8211; reading biographies/autobiographies, or case studies of successful businesses is always a good idea. Thanks for this &#8211; one of the things I do is model the things others do to get the same result. I guess the take home message here is that we can create a new, unique, edgy identity (no matter if we are speaking about a product, or about OURSELVES).</p>
<p>Cheers,</p>
<p>Yavor</p>
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	<item>
		<title>By: Diggy - UpgradeReality.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-519</link>
		<dc:creator>Diggy - UpgradeReality.com</dc:creator>
		<pubDate>Fri, 04 Sep 2009 08:22:05 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-519</guid>
		<description>Hey Marie!

Thanks for expressing your views.
Honestly, I must admit I agree with you, it is rather unhealthy, the caffeine and sugar and artificial ingredients, although every now and then a can of chilled Red Bull I find rather delicious.

It all comes down to the clever marketing campaigns, sponsoring of huge events, association with extreme sports and celebrities.

People are crowd-followers and will do a lot of things just to be cool and part of the top crowd.

Thanks for stopping by :)</description>
		<content:encoded><![CDATA[<p>Hey Marie!</p>
<p>Thanks for expressing your views.<br />
Honestly, I must admit I agree with you, it is rather unhealthy, the caffeine and sugar and artificial ingredients, although every now and then a can of chilled Red Bull I find rather delicious.</p>
<p>It all comes down to the clever marketing campaigns, sponsoring of huge events, association with extreme sports and celebrities.</p>
<p>People are crowd-followers and will do a lot of things just to be cool and part of the top crowd.</p>
<p>Thanks for stopping by <img src='http://www.upgradereality.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Diggy - UpgradeReality.com</title>
		<link>http://www.upgradereality.com/red-bull-gives-you-wings/comment-page-1#comment-518</link>
		<dc:creator>Diggy - UpgradeReality.com</dc:creator>
		<pubDate>Fri, 04 Sep 2009 08:18:58 +0000</pubDate>
		<guid isPermaLink="false">http://upgradereality.com/?p=791#comment-518</guid>
		<description>Hey Ian!

Welcome to UpgradeReality and thank you for stopping by!

Wow, you knew the CEO? That is so so cool. I know my grandfather actually went to a party hosted by the founder of Red Bull, Mateschitz. He told me about it one time, was crazy how much money they spend :)</description>
		<content:encoded><![CDATA[<p>Hey Ian!</p>
<p>Welcome to UpgradeReality and thank you for stopping by!</p>
<p>Wow, you knew the CEO? That is so so cool. I know my grandfather actually went to a party hosted by the founder of Red Bull, Mateschitz. He told me about it one time, was crazy how much money they spend <img src='http://www.upgradereality.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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